This Privacy Policy outlines the manner in which Lexie Lu (“the Site,” “we,” “us,” or “our”) collects, utilizes, and discloses personal information obtained from individuals who visit, use our services, make purchases through www.lexielu.com (“the Site”), or otherwise communicate with us concerning the Site (collectively referred to as “the Services”). For the purposes of this Privacy Policy, “you” and “your” refer to users of the Services, including customers, website visitors, and any other individuals whose information we may collect under this Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To deliver the Services, personal information has been collected about you over the past 12 months from several sources, as described below. The specific information collected and used depends on your interactions with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data“). To do this, we may use cookies, pixels and similar technologies (“Cookies“). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Word Press.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
Provision of Products and Services. We utilize your personal information to deliver our Services in fulfilment of our contractual obligations to you. This includes processing payments, fulfilling orders, issuing notifications relating to your account or transactions (including purchases, returns, and exchanges), establishing and managing your account, coordinating shipping, and facilitating returns and exchanges, as well as other features and functionalities associated with your account. Additionally, your shopping experience may be enhanced through integration with other Shopify services you elect to use. In such instances, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. Your personal information may be employed for marketing and promotional objectives, including the distribution of marketing, advertising, and promotional materials via email, text message, or postal mail, and the display of advertisements for products or services. We may also leverage your personal information to customise our Services and advertising both on our Site and across other platforms.
Security and Fraud Prevention. We process your personal information to detect, investigate, or address potential fraudulent, illegal, or malicious activities. Should you choose to register an account and utilise our Services, it is your responsibility to safeguard your account credentials. We strongly advise against sharing your username, password, or other access details with third parties. If you suspect your account security has been compromised, please contact us without delay.
Communication and Service Enhancement. Your personal information enables us to provide customer support and enhance our Services. These activities align with our legitimate interests in ensuring responsiveness, delivering effective service, and sustaining our business relationship with you.
Cookies
Like many websites, this site uses Cookies. For details about the Cookies used in connection with WordPress, please see https://wordpress.org/about/privacy/. Cookies are utilized to operate and enhance the Site and Services, including remembering actions and preferences, conducting analytics, and understanding user interaction to manage and improve the Services. Third parties and service providers may also use Cookies on the Site for purposes such as tailoring services, products, and advertising on this and other websites.
Most browsers accept Cookies by default, but users can configure browser settings to remove or reject Cookies. Please note that disabling Cookies may affect the functionality of the Services, and some features may not work as intended. Additionally, blocking Cookies may not fully prevent information sharing with third parties, such as advertising partners.
This website recognizes the Global Privacy Control (GPC) signal, allowing users to opt out of certain data uses or disclosures. If a preference is communicated through GPC, it will be processed as a request to opt out of sharing or targeted advertising for the relevant browser or device. If possible, this preference will also apply to any associated Shopify account. More information about Global Privacy Control is available at https://globalprivacycontrol.org/. Apart from Global Privacy Control, other “Do Not Track” signals from web browsers or devices are not recognized.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in “How we Collect and Use your Personal Information” and “How we Disclose Personal Information”:
| Category | Categories of Recipients |
| Identifiers such as basic contact details and certain order and account information Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information Commercial information such as order information, shopping information and customer support information Internet or other similar network activity, such as Usage Data Geolocation data such as locations determined by an IP address or other technical measures | Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers) Business and marketing partners Affiliates |
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.
| Category of Personal Information | Categories of Recipients |
| Identifiers such as name, e-mail address and phone number | Business and marketing partners |
| Commercial information such as records of products or services purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights
Depending on your jurisdiction, you may be entitled to exercise certain rights regarding your personal information. Please note that the availability of these rights may vary under applicable law, may apply only in specific circumstances, and we may lawfully decline certain requests.
Right to Access / Know: You may request access to the personal information we hold about you, including details on how your information is used and shared.
Right to Deletion: You may request the deletion of personal information maintained by us.
Right to Correction: You may request correction of any inaccurate personal information in our records.
Right to Portability: In some cases, you may request a copy of your personal information or ask us to transfer it to a third party, subject to applicable conditions and exceptions.
Restriction of Processing: You may request that we cease or restrict the processing of your personal information.
Withdrawal of Consent: Where processing is based on consent, you may withdraw your consent at any time.
Appeal: Should we deny your request, you have the right to appeal our decision. Appeals can be initiated by replying directly to our denial notice.
Managing Communication Preferences: You may opt out of promotional communications at any time using the unsubscribe link provided in our emails. Note that non-promotional communications—such as those related to your account or transactions—may still be sent.
You can exercise these rights either through features indicated on our Website or by contacting us using the details provided below.
We do not discriminate against individuals for exercising these rights. To verify your identity before responding to your request, we may require information such as your email address or account details. If permitted by law, you may designate an authorized agent to make requests on your behalf. In such instances, we will require proof of authorization and may also request direct identity verification from you. We are committed to responding to your request promptly and in compliance with all applicable legal requirements.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@lexielu.com